Competitive advantage is driven by cost reduction. However, cost reduction is a by-product of the efforts to improve quality and reduce time of availability.
Reducing manufacturing changeover time (setup reduction -SMED) accomplishes this. It provides the benefits of quality and time reduction while developing flexibility to respond to customer changes.
How well are you doing this? What kind of insight and advantage are you giving your customers? Understand what are the tasks to do this.
Contact the author for more direction in this area!